Our Philosophy

Understanding Values First

Social movements rise or fall depending on how well they reflect the public's values and appetite for change — whether it is education reform, Smart Growth, indigent defense, biodiversity preservation, death penalty moratorium, or defending civil liberties.

At BRS , we take the pulse of the public on matters of serious social change and use research results to enable our clients to create change.

We focus on values — the core beliefs that underlie attitudes and behaviors — to enable clients to communicate from a deeper level of understanding.

We also ask tough questions. Strategic research should not be a feel-good exercise. Although our research sometimes brings bad news, the analysis is clear-eyed and actionable.


Belden Russonello Strategists LLC2101 Connecticut Avenue NW #26, Washington, DC 20008.