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Working with a coalition of environmental groups
around the Great Lakes area, BRS has conducted opinion research, held message workshops,
created messages and ad concepts, and helped to create print ads to communicate the need
for federal legislation to restore the Great Lakes. The National Wildlife Federation leads this project, which has been funded by the Joyce Foundation.
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Greenpeace North America is using BRS' branding research to inform its long range strategic planning.
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BRS' study of corporate, labor, and government attitudes toward cap-and-trade
solutions for carbon dioxide emissions will help the Environmental Law & Policy Center communicate effectively on this issue.
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BRS completed research in the summer of 2008 for the Unified Arctic Campaign of which The Wilderness Society is a partner, to develop messaging to win permanent protection for the Arctic National Wildlife Refuge.
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In the winter of 2008, BRS worked with Resource Media for The Wilderness Society to conduct focus group research in Western states from which we created a
positive message on the need to protect the National Forests from damage by off-road vehicles.
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In Montana, BRS has: 1) developed messages to support the efforts of a
coalition of conservation groups to prevent the expansion of coal development in the state; 2)
provided message consulting to the successful campaign that kept cyanide-method mining out of the state;
and 3) helped craft a message against the abandoned "takings" initiative, funded by out-of-state
developers, that would have undermined zoning regulations in the state. These projects have been for
the Montana League of Conservation Voters, Montana Environmental Information
Center, and Resource Media of Montana.
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BRS' public opinion research and ongoing consulting for
NRDC has included research to support
their "Moving America Beyond Oil" campaign to help get past the idea that giving up natural areas is
necessary for a secure energy future. BRS has also conducted recent research to help
NRDC's message and efforts in promotion
of the Climate Security Act - the first significant national legislation to curb global warming pollution.
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In Washington State, BRS is working with the Save Our Wild Salmon coalition to create a compelling message for dam removal.
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BRS guided the Idaho Conservation League in developing an overarching message frame to reach a broader audience of Idaho voters.
From our research, we also created message strategies in favor of protecting Idaho's wilderness and
roadless areas, controlling suburban growth, and preventing cyanide-leach gold mining.
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BRS research and message advice launched the “Dirty Gold”
campaign by Earth Works to reform the laws and practices of international gold mines.
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BRS created a benchmark of public
attitudes toward forests in New England, in its New England survey
on forest issues in 2002 (Kendall
Foundation).
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BRS helped The
Nature Conservancy
understand the public dynamic for preserving open space in
California and Ohio. Focus groups and surveys brought issues to
light that helped TNC effectively take its case to the
public.
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BRS informed a national public education
effort on the health of oceans by The
Ocean Project -
representing the nation's leading zoos, aquariums, and science
museums. Our focus groups and survey formed the basis for new
thinking by the institutions on how best to communicate the
importance of oceans.
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BRS opened a window on how the American
public understands and what it still needs to know to become more
involved in fighting global warming and the emergence of
widespread antibiotic resistance. Both of these projects involved
focus groups for the Union of Concerned
Scientists.
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BRS developed the national
communications strategy for increasing public awareness and
concern for biodiversity. As The
Biodiversity Project and
numerous environmental groups began a long-term effort to raise
the profile of biodiversity, BRS' research revealed the values and
information that would raise this important issue.
